Jobs Description

The Marketing Executive oversees day to day marketing activities for the marketing department.

• Identify target markets and analyze current market trends
• Research customers’ needs and wants as well as competition information
• Devise and implement strategic plans to meet customers’ demands
• Manage promotional activities to endorse products
• Monitor progress of promotional activities and record findings
• Liaise with media srakeholders to ensure appropriate coverage
• Develop effective marketing communication programs
• Write copy for marketing material such as brochures and websites
• Monitor marketing campaigns to ensure appropriate execution
• Manage marketing budgets and ensure that all marketing activities are managed within budgets
• Ensure effective distribution of marketing materials
• Secure sponsorships through appropriate soliciting activities
• Monitor competitive activity and evaluate marketing campaigns
• Maintain liaison with suppliers, printers and designers
• Write and distribute press releases
• Manage photo shoots and update mailing databases
• Carry out customer surveys to understand demand and manage brand positioning
• Network with individuals and businesses to generate and identify business opportunities
• Manage social media forums to generate interest and monitor activity
• Manage periodic analysis of marketing efforts and campaigns